Magnolia Design+Communications

Oct

23

Typography in Two Minutes

Filed Under Type, Videos 

People who aren’t in the design “biz” (and even some people who are) often think that typography is just pretty fonts on the page. While this is a common misconception that designers are often faced with, it’s not technically wrong. It’s just… complicated.

According to Oxford American Dictionary, the definition of typography is “the art or process of setting and arranging type and printing from them.” Any designer, printer or art director will tell you that there’s a lot more to it. And most times, it concerns not with knowing what to add, but knowing what to leave out. The responsibility is on the designer to be able to communicate the importance of type in graphic design.

If you’ve been hard-pressed to explain what typography is, then you’re in luck! Here is a video that explains, in brief and under 2-minutes, what typography is. It was directed and animated by Vancouver Film School students Boca (aka Marcos Ceravolo) and Ryan Uhrich through the VFS Digital Design program and features excerpts from Ellen Lupton and Jeffrey Keedy.

Share This

Comments

Leave a Reply




Close
E-mail It