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Nov
3
Amazon Seeks to Reduce “Wrap Rage” This Holiday; Parents Cheer!
Filed Under Design Wise | Leave a Comment
Amazon recently announced that is has finally made progress in a long standing effort to reduce consumers’ “wrap rage,” which is often described as the “frustration we humans feel when trying free a product from a nearly impenetrable package.” This wrap rage exponentially increases if there are children present eagerly awaiting to play with said product.
Working with manufacturers, Amazon is able to offer frustration-free packaging which is designed not only to make it easier to extricate the products without tools (e.g., your housekeys), but also to reduce the unnecessary packaging, plastics and twist ties that will ultimately just go into the trash. Since the products at Amazon don’t actually have to sit on the shelf and compete with it’s neighboring products for your attention (or thwart attempts at shoplifting), the reduced packaging is an encouraging effort and I do hope that more manufacturers get on board.
Go and watch the fairly entertaining video they made to “demonstrate” frustration-free packaging!
Sep
21
I’m sure you are familiar with the most common image file types such as JPG, TIF and even GIF. If you’re a Photoshop wiz, you’ll recognize PSD and EPS. But do you know which of these image types are Vector which are Raster images? More importantly, do you know why it’s important for you to know?
When preparing illustrations or logos for print design, use vector images, especially for large applications like signs or posters, since they are resolution independent. This simply means that these drawings are saved as mathematical equations instead of pixels, thereby making them scalable to virtually any size without distortion. It also allows these files to be used in engraving or die casting without additional billable time to modify them.