Magnolia Design+Communications

Sep

21

Resolving Resolution I: Vector vs. Raster

Filed Under Design Wise | Leave a Comment

I’m sure you are familiar with the most common image file types such as JPG, TIF and even GIF. If you’re a Photoshop wiz, you’ll recognize PSD and EPS. But do you know which of these image types are Vector which are Raster images? More importantly, do you know why it’s important for you to know?

When preparing illustrations or logos for print design, use vector images, especially for large applications like signs or posters, since they are resolution independent. This simply means that these drawings are saved as mathematical equations instead of pixels, thereby making them scalable to virtually any size without distortion. It also allows these files to be used in engraving or die casting without additional billable time to modify them.

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